It started with a scrunchie that didn’t wreck my hair.
You know, one that didn’t pull, break or end up in the back of the closet after wearing two times.
Back when I was graduating from the art academy, my house was full of (deadstock) fabrics and 1000 different ideas. After years of figuring out, working as a designer for many brands, I decided to fix what I was missing in my daily life.
So the brand just accidentally…happened.
Our scrunchies? They’re cute, comfy and main character (perfect for fine hair by the way). Handmade with care, mostly from deadstock, made to make you feel good and give you that bit of extra.
Always with an eye to the Islamic idea that beauty starts at home. Even on a random Tuesday.
FYI: we make everything in small batches: you snooze, you lose.
Welcome! I hope you're going to love it here as much as I do xxx